⚡ The Biggest Lie in Business Communication
“It’s not what you say, it’s how you say it.” That’s only half the story. The truth? It’s both—and more. In negotiations and boardrooms, tone can be performed and words rehearsed. The interaction between them is where truth slips out.
Most companies train staff to say the right words. Few train leaders to read between them. That’s where behavioural intelligence becomes a strategic weapon.